LED lighting for stimulating sales in the store

The effect of directional light on the customer experience

LED shop lighting is regularly used to simulate directional light. The light is visible at a certain beam angle. By placing spotlights above shelves or in the shop window, you can easily place extra emphasis on the products.

Not only do the products look better through the use of LED lighting, but research has also shown that people feel better in an environment where lighting is well used. Although spots were previously only to be seen in shop windows, we have seen them increasingly appear in the store itself in recent years. 

Put extra emphasis through the use of atmospheric LED strips

In addition to using GU10 spots, for example, you can also use LED strips to place extra emphasis on certain places in your store. For example, by mounting an LED strip under a shelf, the shelf immediately catches the eye of the customer. For example, a study has shown that placing suitable LED strips under a shelf with offers significantly improves sales. An additional advantage of using LED strips is that your store immediately feels a lot more atmospheric, which encourages customers to visit your store again in the future. You can read more about it here.

Of course, the use of LED strips only works if you do this at a few shelves in the store. The use of too many LED strips can cause the customer to no longer know exactly what he or she should look at.

LED lighting with relevant color

You have seen more and more in recent years that colored LED lighting is used to create a specific seasonal atmosphere in stores. For example, red light is used during Valentine's Day and yellow light at Easter. In the summer you can create a summary atmosphere by using warm LED lighting.

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